What's so special about Ellis Stansel's Gourmet/Popcorn Rice?

You have had rice before, but you were probably not impressed. You've eaten that same bland, mushy rice longer than you can remember. Imagine a rice just as flavorful with or without the trimmings. An aroma of popcorn that fills the house and tempts your taste buds. That's "Ellis Stansel's Gourmet Rice."
I would like very much to share with you one of the very good treasures we have here in Louisiana, "Ellis Stansel's Gourmet Rice" (we call it Popcorn Rice) - I hope you enjoy it as much as we do.
Stansel's gourmet rice originated from a strain aromatic rice imported from Pakistan via France in the 1920's. Stansel says the original rice had such a terrible smell that it would "run you out of the kitchen" when it was cooking. With hybridization and Stansel's control of the important factors of growth, fertilization, cutting time, drying and milling, a gourmet rice has emerged to please the palates of food lovers around the world.
Stansel's gourmet rice looks like any other long-grain, milled white rice, but the proof is in the cooking. "My rice is actually an aromatic rice. Down here it is called popcorn rice because it smells like popcorn when it is cooking. We call Ellis Stansel's rice "gourmet rice" because it is the best!
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